Digital Marketing

Today, we live in a digital society. People work, study, date, shop, and communicate through their smartphones, computers, and tablets. As a result, digital marketing has become essential for any company. Here at Aldeia, we operate strategically, both in defining our clients’ digital presence plans and in our agency’s actions. Below, you can see our digital marketing services.

Digital Marketing Strategy
Over the past years, we have witnessed numerous companies striving to keep up with the emergence of new media and trends in Digital Marketing by creating digital channels such as blogs, Facebook pages, YouTube channels, Instagram, Twitter, TikTok accounts, and more. Often, these initiatives are taken without proper planning, relying on what a famous brand or a competitor is doing, and as a result, they become a frustrating venture.
Social Media Management
The phenomenon of social media demands a new approach to corporate and organizational communication for a successful engagement within the digital culture. The entry of a company into this environment should be carried out with a strategic digital marketing plan that defines, among other things, which channels are suitable for a brand’s objectives.
SEO (Search Engine Optimization)
When creating a website, most companies hope to be found by those searching for the services and/or products they offer. This can be achieved immediately by investing in paid advertising and reaching the audience through sponsored links in search engine results pages. However, this approach can be costly, and research shows that users trust organic results more – those that are not paid for. This is where Search Engine Optimization (SEO) comes into play. It involves optimizing various aspects of a website to improve its visibility in organic search engine results. By strategically using keywords, optimizing content, improving website structure, and more, businesses can increase their chances of ranking higher in search engine results and gaining more organic traffic. This approach not only saves costs but also builds long-term credibility and trust with users.
E-mail Marketing
Competing for the limited attention of the audience, with so many other companies trying to reach their customers through email, demands strategic planning and effective email marketing campaigns, even when dealing with automated email blasts.
Inbound Marketing
When a set of tactics and tools in Digital Marketing are used in harmony for a systematic attraction of new leads and, as a result, for the conversion of new clients, we are talking about Inbound Marketing.
Traffic Management
We create, monitor, and optimize our clients’ paid traffic campaigns across various channels.