Marketing Game

About the project

After designing the MetrôRio website, the marketing department approached us to create a corporate game aimed at promoting the acquisition of a french simulator to the public.

For the game’s development, our concept was to craft an enjoyable interaction where players had to navigate the subway through stations, controlling its speed and stopping at stations, all while making it clear that we weren’t attempting to replicate the simulator itself.

Another task for players was to memorize certain icons (pictos) and click on them throughout the “journey.” These pictos were emblematic of the company’s communication, symbolizing topics related to commuters’ lives, such as the sun, coconut water, landmarks, work, holidays, etc. This approach also reinforced the notion that the subway is part of passengers’ daily routines, aligning with MetrôRio’s campaign theme.