The Reader’s Digest group, which publishes and distributes the magazine ‘Seleções’ (brazilian Reader’s Digest Magazine version) invited Aldeia to create the logo for the game ‘Celeb,’ where participants could bet on which celebrities would be on the rise or on the decline in the following week.
For the logo design, we used a handwritten font and finished it off with a star, reminiscent of a celebrity autograph. The combination of the handwritten style and the star element gives the logo a sense of glamour and celebrity appeal, perfectly reflecting the essence of the game ‘Celeb.’