Games are known as learning machines. They are powerful tools for imparting knowledge and generating a fun and engaging experience of the brand with its audiences.
Gamification is the use of game dynamics – goals, feedback, progressive challenges, etc. – to motivate actions in environments outside the context of games, such as the corporate environment.
Our playful ‘aldeões’ love to create games and develop gamification strategies, whether to provide solutions for tasks within a company or for simple entertainment, as a branding strategy.