Branding

The construction of a brand involves everything from defining the brand promise, its values, and its positioning to reaching its “manifestations,” the elements that impact its audiences: the company name, logo, visual identity system, brand collateral, etc.

Below, explore our branding services and browse through our cases.

Naming
Creating names for brands is one of the most important tasks in Branding because brand names are one of the strongest elements of identification with their audience. The name can convey a lot about an organization or product: its positioning, market segment, differentiators, its personality, or even aspects related to the company’s history or its founders.
Brand Experience
Starting from the definition of the visual identity of a company or product, other materials and environments are created, which will function as touchpoints of the brand with its audience.
Logos
The logo is one of the most important elements of a brand. Its conception involves a deep understanding of the company, its products, unique features, and its personality. Additionally, technical expertise is required to choose the appropriate font for the logo, the color palette, symbol design, and graphics. All these elements will come together to form the visual identity of the client.
Labels and Packaging
In our packaging and label design creation process, we conduct a market analysis, understand the product and brand personality with the aim of proposing the best solution for each client.