Corporate Branding – Olympic Games

About the project

Aliansce has become an official supporter of the 2016 Olympic and Paralympic Games and has commissioned us to create the “look of the games,” the visual identity that will permeate all company communications leading up to the event.

We have developed an identity that incorporates the curves of alliances, symbolizing unity, into the essence of the games. There will be various actions and pieces, such as advertising campaigns, promotions, corporate communication, and events at shopping centers, all with an Olympic, joyful, dynamic, and carioca (Rio de Janeiro) vibe.