Digital Presence for Pratika

About the project

We conducted a company diagnosis, analyzed its personas, and undertook an extensive benchmarking effort, studying the best digital practices of national and international players, such as McKinsey, Accenture, and others. Based on the analysis of the personas’ journey, we established guidelines for content, SEO, social media, advertising, and Inbound Marketing for the client. Following the planning phase, we took over the management of the consulting firm’s social media channels.

Also, take a look at the Pratika website case study.