Green Soul Logo

About the project

Our challenge was to create the logo for Green Soul Foods, an importer in Montreal focused on bringing sustainable Brazilian products to the Canadian market.

The symbol is a combination of elements from fauna and flora; a leaf and a little bird. Additionally, we wanted to convey the well-being provided by consuming healthy and sustainable products, so we added a friendly smile within the shape.

For the typography, we used a modern font with softened contours to provide lightness to the brand. The contrast in the letters is subtle, giving it a friendly tone.

As for the colors, we chose a dark green to symbolize nature, while the light green emphasizes all the positivity.