Inbound Marketing for Real Estate Agency

About the project

Lachter is a real estate agency based in Rio de Janeiro, offering specialized services to clients looking to sell, buy, or rent properties.

We were brought in to collaborate with the company in overhauling their digital marketing strategy. In addition to online advertising strategy and social media management, we envisioned the creation of a blog named “Mundo do Imóvel” (The Property World), where we develop content related to the real estate market, all aimed at search engine optimization (SEO) efforts. We are also working on generating valuable content to fuel the Inbound Marketing strategy. For this, we’ve chosen the RD Station tool by Resultados Digitais.