The new website for Aliansce Sonae is one of the outcomes of the Digital Presence Strategy work carried out by Aldeia last year.
Through this effort, we identified a gap in the previous website’s ability to engage with the diverse personas the company interacts with.
Consequently, our proposal for this new website aimed not only to present institutional content and information about the portfolio of malls, media, etc., but also to enrich it with innovation projects, real estate development, ESG initiatives, Human Resources, news, and a pioneering articles section dedicated to delving deeper into strategic topics for the company.