Instituto Apontar

About the project

Aldeia takes great pride in having been involved in the creation of the name and logo for Instituto Apontar, a union of Instituto Lecca and Associação de Assistência ao Adolescente.

The name was inspired by the institute’s work, which aims to provide resources to children and young people through education, enabling them to envision more horizons and choose their own paths. The use of the infinitive verb “APONTAR” (to point) reinforces the idea of this purpose.

In the logo, the letters “A” take the form of an arrow, serving as a metaphor for these directions, while the color red invokes the strength of the necessary action.

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