Logo Creation – Lecca

About the project

Lecca is a traditional financial institution with over 40 years in the market. For many years, the company had used a red logo for Lecca Financeira and a blue logo for Lecca Investimentos. With a brand repositioning, we received the challenge of creating a single logo for both segments. For the logotype, the choice of a more modern font and the stylized letter “E,” resembling a bar chart, brought agility and uniqueness to the logo.