Aliansce Shopping Centers was an official supporter of the Rio 2016 Olympic Games and had the opportunity to select some of its employees to participate in the Olympic Torch Relay, carrying the flame.
In collaboration with Aliansce, we created an online campaign called “Me Chama, Aliansce” (“Call Me, Aliansce”), where company employees could participate in a cultural contest by writing about how the values of the Rio 2016 Olympic Games were present in their lives.
We developed a microsite for the contest, where employees could submit their messages and access the contest’s rules and information about the Olympic Torch Relay event.
This was one of those projects that unfolded in just a week, and in the end, we were all pleased with the outcome.