Aldeia is responsible for the conception, design, and management of the project to create websites for Aliansce Sonae’s shopping centers. This project is part of the company’s initiative to establish a new standard of design and user experience for digital interfaces that customers interact with: websites, apps, Wi-Fi, etc. The goal is to provide customers with complete, real-time, and personalized information based on their profiles, including details about stores, movies, attractions, facilities, opening hours, and much more.
A unified platform was utilized, allowing for content management and the sharing of features across all Aliansce’s shopping centers. Currently, 30 properties are operational on the platform: Bangu Shopping, Carioca Shopping, Caxias Shopping, Boulevard Shopping Bauru, Shopping da Bahia, Boulevard Shopping Belo Horizonte, Boulevard Shopping Vila Velha, Via Parque, Boulevard Campos, Boulevard Belém, Shopping Taboão, and Santana Parque Shopping. The expectation is that the entire group will be using the same platform by the end of the year.