Video for Social Media

About the project

Rede D’Or commissioned us to create a video for World Health Day, focusing on the topic of Depression – a very serious subject that unfortunately only truly resonates with those who have experienced it firsthand or witnessed the suffering of someone close who has been through it.

Agency’s Video Creation Process

Before embarking on the creative process, in addition to receiving the marketing department’s briefing, we had a consultation with a psychologist from the D’Or group. This was essential to guide how we would approach such a delicate topic. Given that the campaign’s focus was “Let’s Talk”, we devised a character who narrates the story of his sister Maria – a girl who lives a normal life but, overnight, starts suffering from depression.

The video received over 75,000 likes on Facebook.