Digital Marketing Strategy

Over the past years, we’ve witnessed many companies trying to keep up with the emergence of new media and trends in Digital Marketing, creating digital channels like blogs, Facebook pages, YouTube channels, Instagram accounts, Twitter profiles, TikTok, and so on. Often, these initiatives are taken without proper planning, relying on what a famous brand or a competitor is doing, and they can turn into a frustrating adventure.

Here at Aldeia, we believe that understanding a company’s objectives in the digital environment and defining a marketing strategy is the first step for any action. To begin, we aim to comprehend the audience and define a business’s personas, their buying journeys, which channels are most effective for engaging with them, the content they’re seeking, how to attract, delight, and ultimately convert and retain these personas.