Juçaí Amora Packaging

About the project

Juçaí introduced another novelty to its customers: the amora (blackberry) flavor. The packaging we created for this product was an adaptation of the existing ones. We used purple, which represents the color of the fruit, and added a Limited Edition seal on the side.

For those who are not yet familiar, Juçaí is the only açaí made with 100% of the fruit from the juçara palm, a species native to the Atlantic Forest. It comes in various flavors such as banana, cambuci fruit, guarana, passion fruit, and the fruit pulp itself.