Labor Day Campaign

About the project

In 2015, we created the Labor Day campaign for Petrobras’ internal communication department. At such a delicate moment that the country was going through, addressing the workforce of the largest company in Latin America was a significant challenge.

Based on the briefing provided by the department, we presented a concept for the campaign and developed a series of digital and prints, banners, and posters, which were distributed across the company’s units throughout Brazil.