Internal Communication

Actions directed at the internal audience are of great importance for companies. Within a corporate communication plan, internal communication and endomarketing (or internal marketing) stand out as a means to promote employee engagement, encourage interaction between employees and the company, improve the organizational climate, and consequently, increase productivity and generate profits.

Our Aldeia provides the necessary artifacts for effective corporate communication, from planning to monitoring the production of graphic materials developed for the campaign. We analyze employees’ knowledge gaps on the subject, organizational culture, and motivation for internal audience engagement with the campaign’s objectives. We also identify possibilities for interaction in physical and digital corporate environments.

Based on this understanding, we work on the conception of a concept and the communication strategy for the campaigns, and then begin creating online and offline communication pieces that promote message comprehension, create the necessary motivation, and achieve the desired outcomes for the company.